12 Skills To Start My SEO Career

I've had many new emails from people asking what they can do to get involved in the world of search marketing and SEO. Tonight, Mystery Guest and I attended the Seattle Social Work and have an experience that is really interesting to talk to people about SEOmoz, we hired for the position (sysadmin of the Northwest, please email us!) And search engine marketing field. The same problem comes again and again - how to get into the market?

I want to be very honest with this post (and with all my posts), so I would say first that I only had a single experience I rely. I have not done a lot of looking for work in the field (in fact, the last resume that I have is from the 1990s, when I was too young to drink alcohol). However, I can share the skills that have proven invaluable to me from time to time:

1.An Analytical Mindset
Being analytical means of data collection, sorting, and recognizing patterns. This does not necessarily mean depth research (although it is a great trait to have as well). Sometimes it can mean the ability to see the outliers, forming hypotheses and act on it with the right mix of impulsive and carefully.
2.Knowledge of How the Internet Works
It took several years for me to understand how the "tube" in operation - all from the HTTP status code to the IP address for the way in which the server can communicate with a web browser - once I did, my job becomes much easier, especially when talking to developers reluctant to involved in SEO projects.
3.Perspective's empathy with Engineers
I have found that the more I think of things from the angle of an engineer's point of view (a person who cares much more about the search experience for users in the aggregate of the issue raised by single instance), most (not all) search more moving machine entry sense.
4.A Solid Background in HTML
I do not think I could ever feasible in SEO if I do not intuitively understand and markup tags consisting of web pages. 8 years ago, I can hand code a page from scratch, and while I will probably need some cheat sheet to do it today, see the source code is almost never stump me again.
5.An Ability to Search for Common Ground when Meeting People
The network is vital to success in any field, but in SEO, where the natural suspicion of potential clients, developers, marketers, investors, etc. No, I have found it to be a branch you defend when the river about dragging you to the waterfall.
6.A strong memory for Data Relevant
Attractive relevant example from the top of my head - whether they are from previous experience, the blogosphere, the presentation of an event or observation on the ball - has been a great contributor for consulting and speaking. Now if only I could do a better job of remembering names ...
7.Illustrations & Skills diagraming
OK, so I was not going to win any prizes for my art, but at least I can communicate quickly and intuitively in a visual way on the board or to a blog post.
8.Speaking of comfort in Scenario High Pressure
I've told the story in the past how I spoke at a conference in 2005 was sandwiched between Chris Anderson of Wired and Meg Whitman of eBay. Once I somehow, miraculously pull one without making an idiot of myself, I never really felt the pressure on the camera or in front of an audience again. I barely even get the heart rate increases on stage again (which has been helped by the dry cleaning bill, too).
9.Being Stubborn Jackass
Not serious! I refuse to accept that, back when Gillian and I was under a mountain of debt and can not pay the rent, we have to pack up shop. I refuse to admit that SEO is bullshit back when everyone around me in the world of web said it. Once I got into SEO, I refuse to believe that there is no Google sandbox, although much more experienced operators do not believe for a long time. After SEOmoz launched our SEO Tools, I refuse to accept that we can not build our own web index, even when a very smart person told me there was no way. Sometimes, stick to your guns, even in the face of conventional wisdom, turned out to be the right step.
10.Humility and Wisdom to Accept that you'll Wrong
There have been many times when I've swallowed my pride, admit that I was wrong, and accept that I may be wrong again. I've never learned more than I had when I royally screwed up something. And, as my wife likes to remind me - I will never be important enough that I did not have to go home and scrub the toilet.
11.A Thick Skin
SEO field is filled with a lot of unprofessional behavior (and I admit to being guilty of a lot of its own, especially in the first few years after I started this site). You should anticipate the negative and ready for not only did not respond and shrugged, but to be warm, polite and friendly even in the face of antagonism degrading. It is not enough to turn the other cheek - you also need to reach out with a handshake.
12.Proficiency in Written Communication
Mainly because my experience started on SEO forums and blogs long before I had a public face or persona, the ability to write well and effectively send a message to curious audiences have been, perhaps, the biggest catalyst for my personal growth in the field.

I would be presumptuous to suggest that these traits will serve everyone well or that they are the "best" the ability to have. In fact, a missing component of the ones I wish I could write that list is the ability to code in multiple languages. I think I will always be SEO weak because of that, but I also know that the time needed to tide it was time I did not have (and I am lucky to be surrounded by a team of 9 people and JLo to help me out when programming problems arise).

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The time SEO appear and the type of SEO

SEO gradually differentiate into two types of SEO behavior since around 1997:

The definition of Baidu on white hat and black hat SEO:

1、 One called "white hat SEO", this type of SEO has improvement function and played the role of website design specification to make them more user-friendly and search engine, and derive more reasonable traffic.

Search Engine encourage and support the "white hat SEO", in order to help the site to better carry out white hat SEO, we launched "Baidu search engine optimization guide", recommended by the guidelines to optimize the site, you can get better results.

2、 The other is called "black hat SEO", this type of SEO behavior make use of and amplify SEO Search Engine Strategies defect (perfect system actually does not exist) for more user traffic, which traffic is based on the cost of the damage the user experience, so when face of black hat SEO behavior, the search engine will stop this through a number of containment strategies.

The definition of Google on white hat and black hat SEO:

1、 Best Practices: White Hat SEO

These methods were designed for the visitor (rather than a higher position) to improve the site. Examples of good white hat method involves creating a well-organized, quality content, and add the good descriptive tags of previous unit. These methods are in line with Webmaster Guidelines. Your website needs to follow these guidelines can naturally get good rankings in Google search.

2、 Bad practice: Black Hat SEO
All methods which attempts to manipulate search engines to improve your site's ranking  are black hat methods which is illegal violation of our Webmaster Guidelines. Do not try to lift PageRank and manipulate Google search to purchase links to your site and put it on the Internet. These links may be called sponsored links or paid advertising, hidden in HTML or as optimized positioning element into the articles, reviews and footers. Please visit our program page to learn how to avoid such practices.

Black hat seo case of websites have been linked black chain

Today i will give you an analysis of the cases of black hat seo which website has linked to black chain, when searching Los Angeles seo, I found a movie station actually rank above Los Angeles seo keyword, surprising third place, I feel very puzzled, how a movie station seo rankings will be in Los Angeles seo keyword?

Has the site been hijacked, general site use PR hijacking black hat seo strategies to get high PR, but I looked at this Los Angeles SEO company's website, domain age, inclusion and backlink, and it is company's operations, there is no need to risk being penalty to hijack a website with low PR and not SEO irrelevant sites.

Finally, after analyzing the results of the site, it was linked to the black chain, looked at the site's source code to understand, the site is not being hijacked PR, is linked to black chain by others. When we are running a site, we should often check our site, whether it is linked to black chain.

More seo tool information here:http://www.whitehatbox.com/

Google Identify The Spam Links

Now many websites use spam links to improve the ranking which is not a surprising thing, blog or forum blasts backlinks, even if they are detected, the search engine will be more cautious in dealing with it, because it is difficult to determine who did the bulk. We don't know whether some people did this to frame competitors, this made a lot of spam links, when the search engine make a judgment, it is hard work, so how to identify and deal with spam links is a headache.

Google has submited a patent file which has been approved, the title: the method to detect spam links in mutual linked data is to study how to detect and deal with spam links. Patent specifically mentioned two types of link farms, one is to create a lot of the sites, the purpose is commonly connected to a main site, improving the main site's ranking. Another link farm is a bunch of site cross-linked among each other. So when we are doing the spam links, pay special attention to these issues.

We can take some necessary measures to prevent the search engine to determine whether a website link is link farm or not.

Read more information about SEO here. You also can get some free SEO tools here.

How Many Black Hat SEO Techniques Are There Nowadays

Black hat SEO tactics in our current industry is already common, since SEO concept appeared there are a large number of black hat methods, some black hat methods have been disclosed even today still valid, but the effect is minimal and even cause negative effects. Although black hat techniques are only for those black or gray industries, is not legal, but still there are a lot of people admire and worship the those big black hat gods, according to the oldder times how many black hat practices.

1. The station group is now one of our common combat techniques, once the google pagerank is specialized in forming PageRank algorithm for backlink. For now Baidu crackdown station group is also increasing, not so good compared to before, L-carnitine station group is even crazy, they  are station group pages in front of search results pages.

2. Keyword stuffing, when search engine was at the beginning of the development, the web analysis technique is not so perfect, can not accurately identify the contents of the site, at this time there are a lot of people use keyword stuffing method to get good rank, and the effect is very good. Even now, keyword stuffing methods still exist, but it is more normative than the previous norm.

3. Junk fake original, a reference to "junk" word, many people will think of pseudo-original articles, the junk pseudo original article refers to the random sequence, keyword substitution, with random match picture manners which affect reading. Now search engine for determining spam, yet not so accurate as long as they meet the standard of search engine, they will be included in their database.

4. Gang warfare, also known as the extensive domain name, now many websites use it, search engines will give more weight to homepage, relatively speaking homepage will be included fastly, someone to do a extensive domain analysis, an article with a two-stage domain name. Now Baidu search engine deal with extensive domain process with targeted approach, once recognized by Baidu, the site will receive punishment.

5. Snapshot update, Baidu has snapshot complaint function, by this feature can automatically update the snapshot, a loophole in Baidu program a long time ago, and used by some black hat seo later, and made a update submission tool,  but this loophole fixed by Baidu engineers soon.

If you want some information about black hat seo tool, visit here.

Internet Will Be Like This Without Advertising

In the Internet world, we can see advertising everywhere, a variety of advertising, news sites, microblogging sidebar, always filled with a electric linear provider advertising, video website, 10 seconds, 60 seconds etc different long brand advertisings. If there are no these ads, what the Internet will become?

Located in Vancouver, Canada, Simon Fraser University did a test, installed ad blocking plug-in in the browser. Test results showed that flow consumption installed ad blocking plug browser less than 25% compared to non-plug-in version browser. Furthermore, when the test object is only streaming video sites, the traffic in plug-in version consumes no more than 40% compare to no plug-in version.

After the test, they recruited 103 student volunteers to test, the entire process of using a network analysis tool to monitor the traffic situation. Test results show that, when not accessing video content, installed the plug will reduce the flow of 25%; and only when accessing video content, installed the plug will reduce the flow of 40%.

The results showed that when fitted with ad blocking plug-ins, not only Internet traffic appears attenuation, but also seriously affect Internet giants earnings. We can summarize this" when the Internet without advertising becomes a completely free, it is dangerous, so for advertising, we should have a certain compromise, on the one hand to user, on the other hand to the advertiser."

Those 5 Steps Will Help You To Maximum Productivity

Do you know that you get 80% of your results from just 20% of your time and effort and consequently 80% of your time is virtually wasted on non productive activities?. Once you realize this it is easy to take advantage and either reduce the hours you work or significantly improve your productivity.

The 80-20 rule was first discovered by Italian economist Vilfredo Pareto a hundred years ago. Using this knowledge is incredibly powerful in combating the "not enough hours in the day" mentality of today's society.

The 80-20 rule means that in any area of our lives, literally 80 percent of our fruits are derived from only 20 percent of doing "what matters". In other words, there is only a very small portion of all that we do each day, regardless of the situation, that brings us the "higher return". 

How can you benefit from being aware of this principle? Implementing a strategy based on the 80-20 rule can result in greater wealth and greater leisure time? Just imagine how productive you will be if 80% of your time could be spent on productive activities. You have to realise that the things that matters most should never be at the mercy of activities that matter least. 

Here are 5 Steps to maximumise your productivity:

1) Keep a work log for at least a week

Write down all of your activities and the time spent doing them. I appreciate this is time consuming initially but it is essential you get a true picture of your working week.

2) Analyse your activities

Separate your activities into high priority - those that produce a return or where only you have the skills to do the work - and low priority - activities others can do where the activity can be delegated to support staff. You will almost certainly find that you are spending most of your time on low-priority activities rather than activities directly providing a return. In almost all businesses these non productive activities tend to absorb time at a far greater rate than they should. 

3) Delegate non productive activities

Once you can identify the low priority activities delegate as many as possible to outsourcer providing training where required. If necessary employ an additional outsourcer to take responsibilities - the cost will be more than offset by your improved productivity. There may be a number of low priority activities you are tempted to keep. Unless it is absolutely unavoidable don't be tempted and don't get involved in non productive activities or your productivity will fall.

4) Calculate the time required for any remaining low priority activities

Once you have delegated all that you can, your next step is to calculate how much time you should be spending on the remaining low priority activities to make maximum use of your productive time. Do not work disproportionately hard at these low priority activities and set aside specific time each day or week to complete them.

5) Prioritise your remaining activities

Once you have cleared out the activities that do not bring you any return, it is time to turn your attention to the activities in your life that are bringing the most reward. Prioritise your activities and concentrate most of your time just on a few high-priority activities. 

The objective throughout is to maximize your results from the areas of high return and to delegate those activities that have a low return. Having to spend a disproportionate amount of time on non productive activities is a major source of stress for many marketer. Delegating these activities will therefore have the added benefit of reducing the stress you are under. It is all about doing less work for greater return.

For more success in life, whether that is more money, more time with your family or just making time for kite surfing you should start implementing the 80-20 rule immediately. It will help your career as well as your personal life and, as a bonus, following the 80-20 rule day in and day out can make you very wealthy over the long term.

This article comes from: Marco Moeschter an Advanced Warrior member of warriorforum.com.