SEO gradually differentiate into two types of SEO behavior since around 1997:
The definition of Baidu on white hat and black hat SEO:
1、 One called "white hat SEO", this type of SEO has improvement function and played the role of website design specification to make them more user-friendly and search engine, and derive more reasonable traffic.
Search Engine encourage and support the "white hat SEO", in order to help the site to better carry out white hat SEO, we launched "Baidu search engine optimization guide", recommended by the guidelines to optimize the site, you can get better results.
2、 The other is called "black hat SEO", this type of SEO behavior make use of and amplify SEO Search Engine Strategies defect (perfect system actually does not exist) for more user traffic, which traffic is based on the cost of the damage the user experience, so when face of black hat SEO behavior, the search engine will stop this through a number of containment strategies.
The definition of Google on white hat and black hat SEO:
1、 Best Practices: White Hat SEO
These methods were designed for the visitor (rather than a higher position) to improve the site. Examples of good white hat method involves creating a well-organized, quality content, and add the good descriptive tags of previous unit. These methods are in line with Webmaster Guidelines. Your website needs to follow these guidelines can naturally get good rankings in Google search.
2、 Bad practice: Black Hat SEO
All methods which attempts to manipulate search engines to improve your site's ranking are black hat methods which is illegal violation of our Webmaster Guidelines. Do not try to lift PageRank and manipulate Google search to purchase links to your site and put it on the Internet. These links may be called sponsored links or paid advertising, hidden in HTML or as optimized positioning element into the articles, reviews and footers. Please visit our program page to learn how to avoid such practices.
Black hat SEO tactics in our current industry is already common, since SEO concept appeared there are a large number of black hat methods, some black hat methods have been disclosed even today still valid, but the effect is minimal and even cause negative effects. Although black hat techniques are only for those black or gray industries, is not legal, but still there are a lot of people admire and worship the those big black hat gods, according to the oldder times how many black hat practices.
1. The station group is now one of our common combat techniques, once the google pagerank is specialized in forming PageRank algorithm for backlink. For now Baidu crackdown station group is also increasing, not so good compared to before, L-carnitine station group is even crazy, they are station group pages in front of search results pages.
2. Keyword stuffing, when search engine was at the beginning of the development, the web analysis technique is not so perfect, can not accurately identify the contents of the site, at this time there are a lot of people use keyword stuffing method to get good rank, and the effect is very good. Even now, keyword stuffing methods still exist, but it is more normative than the previous norm.
3. Junk fake original, a reference to "junk" word, many people will think of pseudo-original articles, the junk pseudo original article refers to the random sequence, keyword substitution, with random match picture manners which affect reading. Now search engine for determining spam, yet not so accurate as long as they meet the standard of search engine, they will be included in their database.
4. Gang warfare, also known as the extensive domain name, now many websites use it, search engines will give more weight to homepage, relatively speaking homepage will be included fastly, someone to do a extensive domain analysis, an article with a two-stage domain name. Now Baidu search engine deal with extensive domain process with targeted approach, once recognized by Baidu, the site will receive punishment.
5. Snapshot update, Baidu has snapshot complaint function, by this feature can automatically update the snapshot, a loophole in Baidu program a long time ago, and used by some black hat seo later, and made a update submission tool, but this loophole fixed by Baidu engineers soon.
If you want some information about black hat seo tool, visit here.
