We all know that in today's era of the Internet to promote the proliferation of the way, there is a way to promote has been the same, that is, article marketing approach. The core soft article marketing is the quality, the content of an article is OK soft paper is that you can make your product articles like a virus spread among numerous network name circulated to the user at the same time see this article will not help to practice , could not help but go search method or product mentioned in the article, which is soft, it will be extended into the invisible.
So how to write a high-quality soft paper? And if you're still a beginner, learning to write original, high-quality soft paper is even more need to slowly practice. Summarize here to write a high-quality soft paper three important factors, the first need is your writing, followed by the level of understanding of the industry, that is your experience, is to insist on patience finally, here I come respectively, to talk about these points.
First: Learning to write in line with the needs of users of soft paper
What is the success of soft paper, a successful soft paper success is that people do not see it is a soft, soft paper many experts are masters of the Internet, such as the A5 webmaster FIG Wang, is relying on the early promotion of soft paper do write soft paper is "kill the invisible", the purpose of soft paper is to bring visitors, bringing the transaction, as well as serve the purpose of branding. But the good soft paper writing is not so good, generally are required to have a profound writing in order to write the tasty soft paper, the novice how to do it? First put away mentality, you can not write good day to soft paper, this is a long-term practice, beginning to learn from the user's point of view to write your articles, try to write the user's needs and then mention your own products, to give the user a feeling that your article is not coming up on the promotion of products, the most taboo a soft paper to write up their own products, their own websites, so that users very offensive, basically reach the purpose of promotion. There are many types of soft paper, you can talk about their lives, describing their feelings and learn naturally referred to their own products.
Second: the experience of their own to know enough about the industry
Experience is required cumulative experience but also a lot of practice and accumulation, for outstanding soft, soft paper authors are for the industry is very understanding, so I wanted to write soft, not only the language you want colorful, the most important thing is experience your understanding of the industry, you own the industry have a deep perspective, these are the core values of soft paper, through your own experience affect the target customer's choice, which is the purpose of soft paper. For this experience, there is no shortcut only more understanding, more learning, usually also have to see more information about the industry, to enhance learning. To write their own soft, it recommended every month sum up, constantly sum up, look in the past where their badly written, where the need to re-adjust, constantly sum find the most suitable style soft paper. Do network marketing, especially the marketing of soft paper, you can not be discouraged, you may start to write like a general, but the towering building, are built up step by step flat.
Third: Stick to write, repeating that success
Success is often late are repeated, repeated, network promotion, too, you need to send outside the chain every day, good site is updated daily, the same token, soft paper to write is the same, you want to be successful soft paper expert, you need to write, more training, not just their own behind closed doors to write, write something more out of their own published out. Many beginners feel that just started to write very well, so will leave out is not scolded by everyone, in fact, this is a bad attitude. Your articles published in major communities, contribute to relevant sites to accept user comments, whether good or bad for you with soft paper writing is helpful, users can often see ourselves do not see side, when we found the problem and then the next time will be able to write soft targeted modification, which is not experience it? so do not worry write soft paper being branded bad, which is not a walk in condemning the master over? criticize your article the more people like people who explain more. So you have to remember as a new, soft paper to write every day is essential to write every day, can not be broken, only to lead to quantitative qualitative change.
Finally, for soft paper exercises you can give yourself to develop a more detailed goals, such as just the first three days to write an article a week summed up once, and then can be increased to two days to write an article, and in order to increase the quality of soft paper, you decide write relevant content before writing certain themes which read, be aware of such written articles will have background, connotation, well, the article wrote here, i hope this will be helpful for you to write articles.
Its only use search engine optimization, in order to create a successful network marketing site that is more complex. So the search engine optimization is the foundation of the site's success.
First, the quantity and quality
Many people rush station network prepare this big mining gold mine, but most network Frustrated Why is this? Well personally believe that they can do these things are very good, but the logical sequence backwards.
Network Features: low cost, low start. Therefore, the cost of content creation leads to poor data quality. However it happens, poor quality website content, you may lose that number of potential users.
Second, too cluttered site
Many sites want to do anything, what want to do, but in the end did not do anything right. Search engine so popular reason is to help users solve the answer, the user needs to seek something dazzling repository. Miscellaneous better to do a good job, a Web site each page really useful to the user what? So do the important things to do to establish a centralized user on a topic of interest to solve the needs of the target user's site is the site. After all, if only for the road away from the original intention of the website ranking station, not long-term development.
Third, the multi-purpose use search engine
I often do is to use Baidu and other search engines your site's competitors. If you find "My god such a low degree of user experience site can do so successfully?!" So I think in fact my site was the first in this position. If you click on your competitor's site, has also been impressed by the opponent that high-quality content and user experience, then you learn to imitate others excellent place. To high-quality competition as the goal, allow themselves to be increasingly good person.
Fourth, value
Most of the information is public information, free information. This led to copy and paste this convenient editing practices. Some people will want to get the site to create a free advertising revenue through views, he did not spend any thought and energy to build authoritative information site. If you want your website traffic increasing exponentially, you must first understand how others do it, then more than 90% of the competitor's webmaster.
Five. Changes
In this information age, the site is a very sensitive medium. Feedback from users should be evaluated power where you are going, according to user needs change, you will find from the success of getting closer. Few sites can layer of the same ahead of the industry. Even Baidu Taobao shop in the ranking algorithm update, site ranking algorithm, you have no reason to remain unchanged? Change means development, this problem even in the early establishment of websites should expect a general direction.
I've had many new emails from people asking what they can do to get involved in the world of search marketing and SEO. Tonight, Mystery Guest and I attended the Seattle Social Work and have an experience that is really interesting to talk to people about SEOmoz, we hired for the position (sysadmin of the Northwest, please email us!) And search engine marketing field. The same problem comes again and again - how to get into the market?
I want to be very honest with this post (and with all my posts), so I would say first that I only had a single experience I rely. I have not done a lot of looking for work in the field (in fact, the last resume that I have is from the 1990s, when I was too young to drink alcohol). However, I can share the skills that have proven invaluable to me from time to time:
1.An Analytical Mindset
Being analytical means of data collection, sorting, and recognizing patterns. This does not necessarily mean depth research (although it is a great trait to have as well). Sometimes it can mean the ability to see the outliers, forming hypotheses and act on it with the right mix of impulsive and carefully.
2.Knowledge of How the Internet Works
It took several years for me to understand how the "tube" in operation - all from the HTTP status code to the IP address for the way in which the server can communicate with a web browser - once I did, my job becomes much easier, especially when talking to developers reluctant to involved in SEO projects.
3.Perspective's empathy with Engineers
I have found that the more I think of things from the angle of an engineer's point of view (a person who cares much more about the search experience for users in the aggregate of the issue raised by single instance), most (not all) search more moving machine entry sense.
4.A Solid Background in HTML
I do not think I could ever feasible in SEO if I do not intuitively understand and markup tags consisting of web pages. 8 years ago, I can hand code a page from scratch, and while I will probably need some cheat sheet to do it today, see the source code is almost never stump me again.
5.An Ability to Search for Common Ground when Meeting People
The network is vital to success in any field, but in SEO, where the natural suspicion of potential clients, developers, marketers, investors, etc. No, I have found it to be a branch you defend when the river about dragging you to the waterfall.
6.A strong memory for Data Relevant
Attractive relevant example from the top of my head - whether they are from previous experience, the blogosphere, the presentation of an event or observation on the ball - has been a great contributor for consulting and speaking. Now if only I could do a better job of remembering names ...
7.Illustrations & Skills diagraming
OK, so I was not going to win any prizes for my art, but at least I can communicate quickly and intuitively in a visual way on the board or to a blog post.
8.Speaking of comfort in Scenario High Pressure
I've told the story in the past how I spoke at a conference in 2005 was sandwiched between Chris Anderson of Wired and Meg Whitman of eBay. Once I somehow, miraculously pull one without making an idiot of myself, I never really felt the pressure on the camera or in front of an audience again. I barely even get the heart rate increases on stage again (which has been helped by the dry cleaning bill, too).
9.Being Stubborn Jackass
Not serious! I refuse to accept that, back when Gillian and I was under a mountain of debt and can not pay the rent, we have to pack up shop. I refuse to admit that SEO is bullshit back when everyone around me in the world of web said it. Once I got into SEO, I refuse to believe that there is no Google sandbox, although much more experienced operators do not believe for a long time. After SEOmoz launched our SEO Tools, I refuse to accept that we can not build our own web index, even when a very smart person told me there was no way. Sometimes, stick to your guns, even in the face of conventional wisdom, turned out to be the right step.
10.Humility and Wisdom to Accept that you'll Wrong
There have been many times when I've swallowed my pride, admit that I was wrong, and accept that I may be wrong again. I've never learned more than I had when I royally screwed up something. And, as my wife likes to remind me - I will never be important enough that I did not have to go home and scrub the toilet.
11.A Thick Skin
SEO field is filled with a lot of unprofessional behavior (and I admit to being guilty of a lot of its own, especially in the first few years after I started this site). You should anticipate the negative and ready for not only did not respond and shrugged, but to be warm, polite and friendly even in the face of antagonism degrading. It is not enough to turn the other cheek - you also need to reach out with a handshake.
12.Proficiency in Written Communication
Mainly because my experience started on SEO forums and blogs long before I had a public face or persona, the ability to write well and effectively send a message to curious audiences have been, perhaps, the biggest catalyst for my personal growth in the field.
I would be presumptuous to suggest that these traits will serve everyone well or that they are the "best" the ability to have. In fact, a missing component of the ones I wish I could write that list is the ability to code in multiple languages. I think I will always be SEO weak because of that, but I also know that the time needed to tide it was time I did not have (and I am lucky to be surrounded by a team of 9 people and JLo to help me out when programming problems arise).
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